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We help B2B businesses turn marketing into a revenue driver

Whether you’re scaling, pivoting, or stuck with underperforming marketing, we bring the clarity and execution you need to grow.

Our approach:

  • Data-informed, buyer-led strategies

  • Aligned with your ICP and sales funnel

  • Built for performance

A group of people working in Marketing

Trusted by leading B2B brands

Our services

How we work with B2B teams

Advisory & Ad Hoc support

For founders, startups, or lean teams that need expert input, on-demand.

Quick access to senior-level thinking when you need a second brain, outside perspective, or help moving fast.

  • Strategic sounding board for campaigns, messaging, team structure, or board prep

  • On-call reviews, guidance, and feedback loops

Ideal for: early-stage companies, time-poor founders, or marketing leads without senior support.

Fractional Marketing Leadership

For growing B2B teams that need ongoing strategic direction, without hiring a full-time Head of Marketing or CMO.
Get embedded marketing leadership that drives strategy, execution, and performance.

  • Strategic planning tied to revenue and business goals

  • Leadership across marketing, sales alignment, and reporting

  • Team mentoring, hiring support, and board-level insight

  • Execution ownership across strategy, content, ops, and campaigns

Ideal for: Series A/B companies, scaling teams, or investor-backed businesses needing senior marketing expertise.

Project-Based Engagements

For teams that need focused, outcome-driven execution or strategic support.
Fixed-scope, high-impact projects with clear deliverables.

  • Full-funnel audits to identify gaps and opportunities

  • ICP-aligned strategy builds and go-to-market planning

  • Demand gen and content campaigns to fuel pipeline

  • Advocacy and community programme design & rollout

Ideal for: growth initiatives, pre-launch support, or companies needing results fast, without long-term contracts.

Strategy

Strategy that drives growth

We start with clarity, on your buyers, your message, and how you go to market.

  • ICP development and buyer insight

  • Messaging, positioning, and GTM strategy

  • Funnel design and performance-led planning

No guesswork. Just strategy that’s aligned to pipeline and revenue.

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Content

Execution that converts

From awareness to advocacy, we build and run programmes that move buyers forward.

  • Thought leadership, SEO, and conversion-focused content

  • Full-funnel campaign planning and activation (organic + paid)

  • Community-led growth and customer advocacy programmes

Everything we do is built for impact and measurable, scalable, and aligned with your ICP.

Let's talk
Enablement

Enablement that scales

We make your marketing smarter, more efficient, and easier to run.

  • Funnel analytics, reporting frameworks, and marketing ops

  • Tooling, team structure, and process design

  • Cross-functional alignment across sales, product, and leadership

Think of it as building the engine room that lets your marketing perform at pace.

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Our team

We’re a collective of experienced freelance marketers who team up to deliver high-impact results across client projects.

Emma Davies

Emma Davies

Fractional CMO, Founder & Marketing strategist

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Ruta Sudmantaite

Ruta Sudmantaite

Fractional CMO & Data nerd

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Joanne Rogers

Joanne Rogers

Head of Content & Copywriter

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Kylie McIntyre

Kylie McIntyre

Marketing Manager & Campaign queen

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Liam Currie

Liam Currie

Social media & video editing genius

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